Job Description

Associate Director, Product Marketing Clinical Applications

Associate Director, Product Marketing Clinical Applications

Apply locations: US - California - San Diego; US - Bay Area - Foster City
Time type: Full time
Posted on: Posted 3 Days Ago
Job requisition ID: 40723-JOB

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

The Associate Director, Product Marketing Clinical Applications is responsible for creating strategies and building and executing the tactics required to drive the adoption and utilization of our clinical product portfolio in oncology testing, reproductive health, and genetic disease. You will lead global go-to-market strategy and planning for new product launches, as well as programs and campaigns supporting our on-market portfolio. The successful candidate will be a highly collaborative, seasoned veteran with a global mindset, capable of creatively leading cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments. Close collaboration across Marketing, Product Management, and Commercial teams, along with a deep understanding of the clinical genomics market, will be essential for success.

Marketing at Illumina is grounded in deep customer intimacy and a global context, refined by data-driven insights that inform focused market efforts. Our job is transforming the face of human health by actively shaping the way the world understands and uses genomic information.

Responsibilities

1. Develops go-to-market strategy in collaboration with Product Management and regional teams.
2. Builds and executes go-to-market plans supporting product management and revenue goals at global, regional, market, and/or customer levels, based on strategic plans.
3. Leads cross-functional efforts to develop and execute marketing plans to increase adoption of key clinical NGS assays.
4. Collaborates with Customer Segment Marketing and Regional teams to execute initiatives across regions.
5. Drives positioning and messaging to differentiate products from alternatives and incumbent technologies, partnering with Customer Segment Marketing and Product Management for campaign development.
6. Collaborates on the development of marketing materials for product launches and ongoing marketing campaigns.
7. Oversees and ensures alignment of content with initiative objectives.
8. Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge.
9. Shares customer insights and market trends with internal stakeholders, including executive leadership.
10. Develops campaign training requirements for sales enablement.
11. Creates marketing collateral and sales tools, such as application notes, technical notes, cost calculators, and data sheets.

Preferred Experience/Education:

• Bachelor’s degree required; MBA or PhD a plus.
• At least 15 years of related experience in Product Marketing or Product Management, with a minimum of 4 years in people leadership.
• Minimum 3 years of product marketing experience with genomic sequencing technologies, specifically in clinical applications such as oncology, reproductive health, or genetic disease.
• Proven success in launching and positioning sequencing-based products in regulated healthcare markets.
• Experience in technical marketing and collaboration with Commercial teams is highly desired.
• Strong digital marketing experience preferred.
• Technical knowledge of genomics and next-generation sequencing.
• Experience in new product development and managing on-market products in the life sciences field is a plus.
• Ability to develop both long-term strategy and detailed execution plans.
• Strong analytical skills with the ability to tie detailed analysis to larger strategies and make data-driven decisions.
• Problem-solving skills informed by robust analysis and multiple data points.
• Ability to influence diverse stakeholder groups within a global, matrixed organization.
• Excellent interpersonal, verbal, and written communication skills.
• Sound business judgment and discretion in managing projects with dynamic timelines.
• Organizational skills to proactively drive work.

The estimated base salary range for this role in the United States is $167,200 - $250,800, with potential for variable pay and benefits. Illumina is committed to diversity and inclusion, ensuring equal opportunity and a zero-net pay gap. We conduct background checks and provide accommodations for applicants as needed. This role is not eligible for visa sponsorship.

About Us

At Illumina, we are leading the way in genomics to change the world. Our technology empowers researchers and clinicians globally to improve treatments, change disease outcomes, protect the environment, and fight food insecurity. Join us in creating a better world. Learn more about life at Illumina.

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