Job Description

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Sr. Marketing Specialist, Brand Marketing

Location: Onsite in Atlanta

Salary: $60,000-$65,000 annually

Role Summary:

The Sr. Marketing Specialist leads the strategic direction for their assigned brand(s), ensuring collaboration across business teams and performance marketing. They own brand KPIs and play a pivotal role in integrating recruiter feedback into overarching strategies to ensure alignment and performance.

Core Responsibilities:
•Develop and own the brand strategy for assigned brand(s), ensuring alignment with business objectives and performance goals.
•Monitor and report on brand KPIs, making strategic recommendations to improve performance.
•Act as the primary liaison between business units and the performance marketing team to ensure cohesive execution of initiatives.
•Collaborate with recruiters to ensure follow-up on digital leads and maintain accountability.
•Regularly gather and analyze feedback from recruiters about lead quality and integrate insights into brand strategies.
•Share lead quality insights with the performance marketing team to refine targeting and enhance campaign outcomes.
•Oversee and guide team members (Specialists or Coordinators) in executing brand strategies and initiatives.
•Present brand performance updates to senior leadership and drive innovation by identifying trends and opportunities.

Level Expectations:
•Operates at a strategic level, focusing on big-picture brand performance and team leadership.
•Makes independent decisions on brand strategy with minimal oversight.
•Provides mentorship, feedback, and guidance to direct reports.

Qualifications:
•Bachelor's degree required.
•4-6 years of work experience in a marketing specific role.
•Extremely strong verbal and written communication skills.
•Advanced in Microsoft Word, Excel and PowerPoint.
•Advanced in Adobe InDesign and/or Adobe Photoshop.
•Proficient in Google Analytics and Google AdWords.
•Experience with Wordpress, or a similar CMS.
•Proficient across all paid search channels, most importantly LinkedIn and Facebook.
•Strong multi-tasking and project management capabilities.
•Successful in a high-pressure, deadline-driven environment.
•Comfortable in an open, shared workspace.

Why Join Us?
•Competitive salary and benefits package.
•Opportunity to make a significant impact on a growing organization.
•Work in a collaborative, innovative environment with a passionate team.
•Be part of an industry-leading company that values creativity and results.

Job-2969969

*LI-JM1 Three Pillars Recruiting

Job Tags

Work experience placement,

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