Job Description

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements. Position Summary The Senior Brand Manager, Strategy will be an integral member of the Shave business unit responsible for developing a robust strategy and execution in support of building strong brands and strong teams. This critical role will be responsible for the planning, development, and implementation of all strategic and tactical consumer-marketing activities to enhance the growth and profitability for our brands by leading the mining of consumer insights that create a sustainable competitive advantage. Accountabilities: Responsible for understanding consumer behaviors & trends, owning consumer segmentation strategy, and delivering brand strategies that resonate with the consumer(s) to allow EPC to profitably grow. Responsible for supporting and delivering the strategies that will deliver out-performance of our brands in the category, enable outstanding activation, and deliver key elements of the P&L, including net sales & A&P spending. Develop detailed brand strategy and plan for current and future years as part of the strategic planning process including brand “big bets”. Lead creation of brand creative campaigns; create brand communications briefs/concepts and positioning statements that communicate key brand health elements. Lead the annual business planning process (ABP) - develop annual brand strategy and marketing plans inclusive of pricing, packaging updates, advertising, promotion, and new product commercialization. Track brand health and recommend changes and adjustments to strategy. Recommend strategic choices to ensure brands meet category financial targets (i.e., SGRM). Provide support & strategic counsel to support the long-term growth of healthy brand P&L’s, including counsel on SRGM, pricing, product mix & NPD impact to GM. Monitor in-market sales performance and recommend action to achieve objectives for the category (i.e., business development, not just promo tactics). Own brand forecast and coach team members to build and track the forecast. Lead commercial innovation approach across the BU and specifically drive commercial innovation for the Intuition and Skintimate brands. Own communication strategy and claims for brand(s) product portfolio. Own price pack architecture and propose strategies to optimize. Partner with category sales to identify business building & 4P opportunities in key classes of trade. Partner with innovation team on what innovation is needed to enable the brand objectives, driving alignment of the multi-year innovation roadmap. As applicable, attract, grow, engage, and retain talent through timely, effective, and consistent use of performance management, succession planning, coaching, and other talent management tools. Required Education, Skills and Experience Bachelor’s Degree with a concentration in Business or Marketing related discipline. 5-7+ years CPG experience having directly led a brand. Strong business acumen – ability to understand key drivers of the business and know how to prioritize marketing activities; accordingly, is consumer-first and financially minded. Preferred Skills and Experience MBA highly preferred. Strategic thinker, able to identify long-term opportunities and trends. Collaborative, team-oriented, and able to influence across teams and organizations. Agile – thrives in fast-paced, dynamic environment. Strong project management skills; demonstrated ability to prioritize and handle several projects simultaneously while meeting tight deadlines. Detail-oriented with strong analytical and strategic thinking skills. Excellent communication skills, both written and verbal. The salary range for this position is $144,000 - $180,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance. Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. #J-18808-Ljbffr Edgewell Personal Care Brands

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