Job Description

Job Description

Job Description

Salary: $90,000 - $110,000

OuterBox is seeking a Salesforce Marketing Cloud Personalization Strategist to join our team. In this role, you will combine your expertise in marketing automation and website personalization to drive impactful results for our clients. You will take ownership of client relationships, providing strategic guidance to deliver tailored customer experiences. Additionally, you'll collaborate with our team of specialists to support automation needs across various email platforms, ensuring seamless and personalized customer journeys.

Cohesive Culture + Good Humor + Combined Skills = Awesome Results

At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024! 

At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for a company that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box? 

What You Get To Do Every Day:

• Client Coordination and Consulting: Serve as the primary point of contact for personalization clients, proactively managing the relationship by scheduling and leading client meetings, defining meeting agendas, and fostering open communication. Develop a deep understanding of client business goals, challenges, and opportunities, primarily within Salesforce Marketing Cloud Personalization, to recommend and implement effective strategies.
• Automation Workflow Development: Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods from Salesforce entry events to querying relational databases with SQL.
• Lifecycle Touchpoint and Segmentation Planning: Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.
• Performance Monitoring and Quality Assurance: Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.
• Data Management and Dynamic Content: Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.
• Compliance and Best Practices Adherence: Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.
• Additional duties, as assigned
  

This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable. 

What You Bring To The Role:  

• 3+ years experience with Salesforce Marketing Cloud Personalization (Interaction Studio) or Evergage preferred. Demonstration of exemplary performance may supersede experience requirement.
• Deep understanding of website and email segmentation and personalization.
• Experience with relational databases and SQL
• Proficient understanding of email and web analytics within email platforms and Google Analytics
• Exceptional communication skills (written, verbal, as well as visually through diagrams and concepts)
• Excellent problem solving skills to create innovative solutions to complex problems
• Attention to detail and time management skills

Nice to have

• Experience in Salesforce Marketing Cloud (SFMC) and AMPscript strongly preferred
• Working knowledge of HTML / CSS to support email builds
• Additional experience in other Email Service Platforms (ESP) such as Klaviyo, HubSpot, etc.
• Knowledgeable about cross inbox & cross device compatibility
• Understanding of email authentication protocols

Why You’ll love working at OuterBox: 

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans 
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance 
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend

If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply!

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