Sales Associate - Russell Marine Boating Outdoors Job at Russell Marine, Alexander City, AL

WFpYTm1sYlBiNUZqQ0hzc0NycncxQ2RH
  • Russell Marine
  • Alexander City, AL

Job Description

Sales Associate – Russell Marine

Location: Russell Marine - Lake Martin / Alexander City / Smith Lake
Position Type: Full-Time
Department: Sales

Position Summary

As a Boat Salesman at Russell Marine, you will represent one of Alabama’s premier marine dealerships, helping customers choose the perfect boat for their lifestyle on the lake. You will guide buyers through the full sales process—from initial consultation and boat selection to financing and delivery—while upholding Russell Marine’s standard of exceptional customer service.

Key Responsibilities

  • Greet customers and build strong relationships while representing Russell Marine’s brand and values.
  • Assess customer needs to recommend appropriate boat models across leading brands such as Sea Ray, Nautique, GODFREY Pontoons, SPORTSMAN Center Consoles and more.
  • Conduct boat presentations, walkthroughs, and on-water demonstrations on Lake Martin or other Russell Marine locations.
  • Generate accurate price quotes, negotiate effectively, and close sales to meet monthly and annual goals.
  • Prepare and finalize paperwork including purchase agreements, financing, registration, and warranties.
  • Maintain knowledge of current and incoming inventory across Russell Marine’s various locations.
  • Collaborate with the service department to ensure seamless boat preparation, delivery, and after-sale support.
  • Participate in dealership events including demo days, boat shows, and promotional activities.
  • Maintain a professional appearance and ensure the showroom and lot are customer ready.
  • Stay current with boating trends, marine technology, and training opportunities offered by Russell Marine.

Qualifications

  • Previous experience in sales (marine, automotive, RV, or powersports preferred).
  • Strong customer service and communication skills with a genuine passion for boating and lake lifestyle.
  • Knowledge of boats, marine engines, and lake recreation—or willingness to be trained by Russell Marine.
  • Ability to work weekends and peak-season hours.
  • Valid driver’s license; boating certification (or ability to obtain one).
  • Self-motivated, goal-oriented, and comfortable working in a high-traffic dealership environment.

Skills amp; Competencies

  • Sales negotiation amp; closing skills
  • Customer relationship building
  • Product knowledge in marine brands
  • Ability to conduct sea trials amp; walkthroughs
  • High attention to detail amp; organization
  • CRM and basic computer proficiency

Compensation:

• Base Salary plus commission

• Health, Dental, Life Insurance

• 401K

• 2 weeks paid vacation

• Profit Sharing

About Russell Marine

Russell Marine is one of the largest and most respected marine dealerships in the Southeast, offering top boating brands, and premium service

centers, and multiple marinas

locations. As part of the Russell Lands family, the company provides customers with an exceptional boating experience on Lake Martin and beyond.

Job Tags

Full time, Weekend work,

Similar Jobs

Brown & Brown

Internal Audit Associate Job at Brown & Brown

 ...Job Description Brown & Brown is Seeking an Insurance Operations Audit Associate to join our growing team in Roseland, NJ . Please note that this is not a financial audit role. All positions within Insurance Operations are designed to allow individuals... 

NYC Health Hospitals

Sexual Assault Forensic Examiner Job at NYC Health Hospitals

 ...Various shifts available Duties & Responsibilities Purpose of Position : Under clinical oversight, Sexual Assault Forensic Examiner (SAFE), serves as part of the Sexual Assault Response Team (SART) and performs forensic evidence collection for patients... 

Optigy Group LLC

Associate Market Clinical Director Job at Optigy Group LLC

 ...Job Description Associate Market Clinical Director role, New Orleans, LA making over $420,000 Plus full benefits Job Profile Summary The Associate Market Clinical Director will directly supervise; performance manage and train Clinical Directors within in... 

Nonotuck Resource Associates

Shared Living Provider (Berkshires, MA) Job at Nonotuck Resource Associates

 ...of care payments paid to a caregiver for providing personal careservices to a eligible person...  ...purchasing governmental unit. ForShared Living services stipend rates and related information...  ...caregiver(s) in Berkshire County to share their home with a friendly man in his mid... 

Lids

Assistant Store Manager PT Job at Lids

 ...email address andis only for individuals seeking accommodation when applying for a career at Lids. Req ID:25162 Location:5089 - Ross Park Mall About Our Company Lids Sports Group is the largest licensed sports retailer in North America, selling fan and...