Job Description

Job Description

Job Description

The Marketing Specialist's position involves developing and executing marketing strategies, campaigns, and content to drive brand awareness, customer engagement, and business growth. The Marketing Specialist will be responsible for analyzing market trends, researching target audiences, and managing various marketing channels like social media, email, and paid advertising.

Job Summary:

We're looking for a creative and enthusiastic Marketing Specialist to help grow and elevate our brands in the toy, entertainment, and baby industries. This role is perfect for someone who's passionate about content creation, brand storytelling, and staying ahead of trends. You'll play a key role in bringing products to life through compelling visuals and strategic campaigns that build awareness and support sales. You'll also join a collaborative team where your creativity is valued and your professional growth is supported.

Key Responsibilities:

• Capture high-quality content using both professional cameras and mobile devices for Instagram, TikTok, YouTube, and Facebook
• Edit photos and videos to reflect brand style and meet business objectives
• Assist in planning and executing social media campaigns and influencer partnerships
• Stay on top of social trends, platform updates, and best practices to guide content strategy
• Track performance metrics and support monthly reporting across platforms
• Brainstorm new product concepts and marketing campaign ideas
• Contribute to media outreach and PR efforts
• Support marketing initiatives during trade shows and industry events
• Other projects and duties as assigned

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, a related field, or equivalent work experience
• Passion for social media, content creation, and digital storytelling
• Proficiency in major social platforms: Instagram, TikTok, Facebook, and YouTube
• Experience with Adobe Creative Suite
• Comfortable filming and editing short-form video content
• Strong writing and communication skills with attention to tone and brand voice
• Detail-oriented, organized, and capable of managing multiple projects
• A self-starter with a collaborative mindset and willingness to learn
• Proficient in Microsoft Office - Word, Excel, PowerPoint, Outlook

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