Job Description

Job Description

About the Company:

Illini: Illini is known as "The Idea Line" for developing unique products around major end-user markets, themes or uses. Distributors count on Illini to deliver truly unique new ideas that their corporate, financial, real estate, school, church, automotive, medical, pharmaceutical, or non-profit (to name a few) customers will love. Illini is also a leader in photo frames and photo related products perfect for corporate gift-giving, proms and weddings and photography businesses. Through market research and listening to their customer's suggestions, Illini has developed a line of over 800 successful ideas and counting!

Job Title: Marketing Graphic Designer

The Marketing Graphic Designer creates visual assets that support product launches, sales tools, compliance updates, and digital content across the Illini division. This role combines strong design skills with an understanding of marketing needs in a product-driven B2B environment. The designer will produce brochures, digital graphics, market-appropriate example imprints, packaging updates, and web-ready visuals while maintaining brand consistency and enhancing the presentation of our product line.

This is a mid-level, hands-on design role focused on practical, purpose-driven creative work with room for creative input and growth as familiarity with the business increases.

Responsibilities:

• Design layouts for brochures, sell sheets, catalog pages, and marketing collateral with clear hierarchy and sales-focused messaging.
• Design example logos and imprint concepts tailored to different markets to help showcase each product in catalogs and vertical materials.
• Produce digital assets including email graphics, promotional banners, and web imagery.
• Create simple, visually engaging assets for our social channels to help keep Instagram and Facebook updated with fresh product content.
• Update and refresh product images, templates, color options, and SKUs across internal and external platforms.
• Handle packaging layout updates and smaller packaging tasks to support product launches, using photos provided by our in-house photographer and supplied copy.
• Support Compliance by executing packaging verbiage updates and required regulatory adjustments quickly and accurately.
• Maintain organized image libraries, packaging templates, and shared brand assets.
• Upload and revise visual content across the company website, ensuring product listings remain current.
• Provide thoughtful design input while balancing marketing goals, brand standards, and practical production realities.
• Collaborate to ensure consistent visual direction and an efficient workflow.

Required Skills and Qualifications:

• Proficiency in Adobe Illustrator, Photoshop, and InDesign.
• Strong understanding of layout, typography, hierarchy, and visual clarity.
• Ability to design both print and digital with accuracy and consistency.
• Comfort designing within product, imprint, and packaging constraints.
• Excellent file organization and version-control habits.
• Ability to juggle multiple deadlines and manage work independently.
• Detail-oriented with strong proofreading and light copy-editing ability.
• Willingness to learn basic short-form video editing in Adobe Premiere.

Preferred Skills and Experience

• Experience with catalog or product-based design.
• Familiarity with web content updates or CMS tools.
• Basic familiarity with simple short-form product videos in Adobe Premiere is a plus but not required.
• Understanding of B2B, promotional products, or other distributor-driven industries.
• 4–6 years of professional graphic design or marketing design experience.
• Demonstrated experience creating both print and digital assets.

Pay Range: $60,000 - $70,000/year

EOE

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