Job Description

The Organization

The Century Club of San Diego (CCSD) is a 501(c)(3) that operates San Diego’s annual PGA TOUR event, the Farmers Insurance Open, at the historic Torrey Pines golf course to benefit the community economically and charitably. Since 1961, the Century Club has used golf as the platform to showcase San Diego to an international audience, generate revenue for the city, and make a difference in our community by creating programs that benefit at-risk and underserved youth charities.

The Position

This position supports the marketing and sales efforts of the Farmers Insurance Open and Century Club, implementing strategies and elements to further both brands in all reaches including through social media, advertising placements, website presence, earned media opportunities, charitable initiatives, and in key outside-the-ropes events.

This position reports to the Executive Vice President, Communications and Community Affairs.

RESPONSIBILITIES

Responsibilities include, but are not limited to, the following:

• Collaborate with the EVP, Communications and Community Affairs to implement Tournament’s integrated marketing plan, utilizing market research, placement analytics, and purchasing cycles
• Develop and execute a social media content plan to enhance the Tournament’s social media voices across multiple platforms to promote brand awareness, ultimately driving tournament sales
• Ensure all online efforts and messaging are consistent with the values, overall story, and voice for the target audiences
• Serve as our frontline ambassador, monitoring and addressing fans’ comments and concerns received via social media, website, and phone calls
• Support year-round communications plan for all earned media opportunities including the Century Club, charity initiatives, Members, Tournament attractions, etc., ensuring each media and PR touchpoint has a direct and defined purpose with a trackable outcome
• Support graphic design and production schedule of all creative – whether through this position or by managing freelance consultants - including, but not limited to social media content, sales collateral, proposals, sponsor recaps, email newsletters, commercial production, digital advertising, print advertising, Tournament Guide, Media Guide, etc.
• Assist with content curation for Tournament and Century Club websites, ensuring information is current, visually appealing, and comprehensively displayed to drive sales
• Formalize and execute agreements with media partners for advertising campaigns
• Ensure all partnership obligations are fulfilled as they relate to contracted marketing and branding assets, i.e., Tournament Guide ad, LED frame inclusion, etc.
• Manage tournament videographers and photographers to capture necessary images and footage to execute marketing and content plan(s)
• Collaborate with Director of Member Engagement to ensure Tournament’s social media efforts optimally amplify the Century Club’s social media efforts and vice versa
• Assist PR Agency with needs prior to and during Tournament Week including identifying and scheduling spokespeople, defining talking points, escorting media, etc.
• Coordinate and execute effective media-facing events such as Media Preview Day to generate in-market attention
• Work with Farmers Insurance’s (Title Sponsor) social team to promote content
• Manage Title Sponsor creative approvals process
• Serve as main contact for all printing projects, ensuring collateral adheres to brand guidelines

REQUIRED EDUCATION, EXPERIENCE, SKILLS

• Bachelor’s degree (or equivalent) in marketing, communications, or related field
• 1-3 years of experience in online marketing and executing social media strategy
• Strong understanding of social media best practices and trends
• Knowledge of digital marketing principles and strategies
• Intermediate level of Canva or Adobe Photoshop
• Proficient in using social media management tools such as Hootsuite or Buffer
• Metrics-driven marketing mind with eye for creativity
• Ability to effectively establish and maintain cooperative working relationships
• Experience with Microsoft Office Suite of tools
• Familiarity with marketing automation and CRM tools
• Excellent written and verbal communication skills
• Strong interpersonal skills and commitment to high level of customer service
• Ability to prioritize and follow through effectively with attention to detail

EMPLOYMENT EXPECTATIONS & BENEFITS

This is a full-time position with a hybrid work schedule. Employees are expected to be in the San Diego office at least two days a week, February – October. From November – January, the in-person requirement increases with all employees expected to be in the office or on-site at the course throughout January (tournament month).

Our benefits package is competitive and comprehensive and provides excellent benefits including medical, dental, 401(k), paid time off, and professional growth opportunities.

Some evening and weekend work will be required due to the nature of the tournament and social media.

Salary Pay Range: $60,000 - $65,000, commensurate with experience

The Century Club of San Diego provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

This job post is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operation of the Club . 

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