Director of Sales & Marketing Job at Black Rock Mountain Resort, Heber, UT

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  • Black Rock Mountain Resort
  • Heber, UT

Job Description

Job Description


Overview

We are looking for a highly motivated and analytical individual with experience in driving the Sales & Marketing efforts to join our team as Director of Sales & Marketing at Black Rock Mountain Resort in Heber City, UT.

The successful candidate will have a proven track record of leading the Sales and Marketing efforts for a resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example.

Your Role:

  • Execute sales and marketing activities to achieve budgeted goals
  • Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns.
  • Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
  • Drives digital channel direction through data analysis to deliver ROI
  • Drives the creation of on-property promotions and programming while working with applicable departments to implement
  • Work closely with the Public Relations team to coordinate PR related to special events
  • Stays abreast of industry trends that the resort can capitalize on.
  • Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market
  • Play a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis
  • Plan and participate in Sales and Marketing trips and industry related meetings as appropriate to the assigned markets/territories.
  • Assist in the annual budgeting plan
  • Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs
  • Enhance the resort's community's image by actively participating in associations, events, clubs and boards. Actively engage in community relations.
  • Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions
  • Drive total revenue performance, collaborating on yield strategies to meet budget, forecast, and target goals.
  • Provide hands-on team leadership with accountability measures to achieve objectives.
  • Develop Business Travel, Group, and Banquet/Catering segments.
  • Create and execute a cohesive Hotel Business Plan emphasizing Direct Sales, PR, Revenue Management, and Ecommerce.

Responsibilities

  • We are looking for an experienced large resort Sales and Marketing Leader with significant experience (minimum 3 years in similar position).
  • Must have experience in leading an experienced sales team as we meet/exceed business objectives.
  • Independent resort experience is highly desirable.
  • Proficiency in Microsoft Word, Excel preferred, and Delphi highly preferred.
  • Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
  • Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
  • Ability to effectively communicate verbally and in written form with the public as well as other team members.
  • Essential statistical and analytical skills required to identify revenue opportunities and shortfalls.
  • Ability to work both independently and cross-functionally to achieve goals.
  • Ability to thrive in a multi-tasked and fast-paced environment.
  • We offer a competitive salary and excellent benefits beginning the first of the month after hire.
  • Up to 10% travel
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