Job Description
Beacon Technologies' Digital Optimization Team has an immediate opening for an experienced Digital Marketing Strategist, specializing in SEO and Analytics. The ideal candidate will have the technical experience, business acumen, marketing and people skills to develop custom strategic plans such that Beacon's customers can maximize their opportunity and ROI on the internet. Our Strategists work closely with small and medium size customer accounts to fully understand business processes and goals, evaluate various technical and digital marketing options, then collaborate with their customers to develop and execute a more complete digital marketing strategy.
We are primarily seeking candidates that live in the Greensboro, NC area. We will consider very strong candidates that live outside the area, but no relocation assistance will be available.
The Digital Marketing Strategist will - Use industry tools like Semrush, Google Search Console, Screaming Frog, and Google Analytics to research and analyze the SEO landscape.
- Create and deliver strategic plans that support customer goals and boost organic traffic.
- Lead the execution of strategic plans with support from internal Beacon team.
- Create and maintain client reporting for all digital channels using GA4, Google Tag Manager, and Looker Studio.
- Conduct analysis projects to produce data-driven insights on visitor behavior, focusing on traffic patterns, order volume, conversion funnels, navigation, pathing, and product selection.
- Troubleshoot issues related to organic visibility, data collection, and reporting; collaborate with developers to resolve issues.
- Stay updated on industry trends to understand changes in search algorithms, SEO tactics, data collection, and reporting best practices.
- Engage with customers to present results, findings, and insights.
- Serve as the digital marketing point of contact for organic strategy and reporting with internal and external teams.
- Provide high-level analyses to support Sales & Marketing with prospective customers.
- Maintain positive relationships with customers and digital marketing partners.
- Exhibit strong communication skills with a focus on detail.
Requirements - Experience with digital marketing services, Google Analytics, and Google Tag Manager (ideally 3+ years).
- Demonstrated experience and knowledge with organic search (SEO) strategies, including on-page optimization, content strategy, local management, and site files like robots.txt and xml sitemaps.
- Experience and working knowledge with respect to HTML, JavaScript, and website development (Python is a plus)
- Working familiarity with statistics, statistical concepts and applied analytics, gleaning insights from data, and making decisions based on data.
- Ability to clearly communicate analysis findings & recommendations to non-technical customers
- Ability to work on numerous concurrent projects while still hitting deadlines (organizational and time management skills)
- Strong analytical and marketing skills
- Self-motivated, positive personality, solid work ethic with excellent interpersonal skills
- Confident with written & oral communication skills regarding customer management
- Proficient with Microsoft Office - Excel, Access, PowerPoint, Word to facilitate reporting and presentation needs.
About Beacon For nearly 25 years, Beacon shines as a nationally recognized, full-service web solutions firm through its comprehensive web design, digital marketing and web hosting services that focuses on Higher Education, Multi-Family Residential Property Management and Retail/Wholesale. The majority of Beacon's work is with colleges and universities around the country, with customers across 45 states. We work together as a team to build stunning and highly effective websites, coupled with digital marketing and hosting services to drive admissions and student engagement. Our multi-family property services support hundreds of properties to market and fill open apartments for large-portfolio property management companies. Beacon has direct partnership arrangements with some of the leading, best of breed, technology companies, including Google (as one of the longest active Google Analytics Certified Partners in the US). Beacon is also recognized locally as one of the top managed IT services providers, with our staff monitoring and supporting desktops, servers and networking of many companies within the Triad.
We are a tight knit team of experts across a wide range of technical, creative, marketing and professional skills that love working together to provide a direct and valuable impact to our customers. Entry level employees get firsthand experience with industry experts. Experienced employees expand and share their knowledge while making an immediate impact. Beacon is really all about teamwork, helping others use technology effectively and work/life balance.
A Great Place to Work Since 1998, Beacon has focused on providing high-quality web solutions for its customers and building a work environment that supports a great work/life balance. Consistently named as one of the best places to work, our employees enjoy flex-time schedules, work from home options, health club membership, casual work environment, a company-wide profit-sharing bonus program, 100% insurance coverage (health, dental, vision), 401(k) plan with a generous company match, 10 paid holidays which includes your "birthday holiday", an ample supply of PTO, semi-annual employee meetings so everyone is "in the know", weekly trivia contests, and fun monthly social events.
Community service is very important to Beacon as well - feeding hungry families, donating gifts for children during the holidays, raising money for the United Way and through its Weaving Hope mission to build preschools in Rwanda. And of course, we offer highly competitive compensation, as well as educational and travel opportunities.
The Beacon team genuinely enjoys working together and helping its customers fully utilize web technology to maximize the growth of their businesses. If you meet the qualifications above and believe you would thrive in this environment, please check out our website and send us your resume.
- Compensation includes a competitive salary and full benefits.
- Interviews will be scheduled based on qualified resumes. Please, no walk-ins or phone calls
- No Relocation Assistance available.
Job Tags
Holiday work, Casual work, Local area, Immediate start, Work from home, Relocation, Flexible hours,